For their newest Define campaign, Acuvue, the premium contact lenses brand, launches realistic and nature inspired lenses. Aiming to represent their next level depth and realism, the brand called on Zorba Singapore for a full CGI film that embodies the richness of nature’s colors and lines.

Directed by Samir Senane the creative and technical challenge of the film was to integrate the contact lenses in a natural landscape and highlight their design in beautiful fresh scenes, uncovering the whole world of nature that can be found in the eyes. Drawing a parallel between eyes and nature, the film uses highly realistic 3D techniques to bring life to an accurate yet mesmerizing world, close from reality and nature. Mixing dynamic movements and transitions with contemplative shots, a total of 20 different scenes have been created for the film to showcase Acuvue’s multiplicity of inspirations.

More infos: https://www.behance.net/gallery/143142769/Acuvue-Define

CREDITS:

Client: Acuvue

Agency: Zorba Singapore

VFX Producer: Felipe Bernard

Director: Samir Senane

​​​​​​​​​​​​​​​​​​​​​3D Artists: Orse, Florent Bizec, Samir Senane

Compositing: Mathieu Gaspard

Color Grader: Romain Loiseau

Music & Sound Design: Zelig Sound

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